Somos una firma de consultoría dedicada a servir al equipo, a la comunidad y a quienes necesitan enriquecer y transformar su capacidad de reflexión más allá de sus propios límites.
El esfuerzo de todos se convierte en la magia que hace la diferencia en el crecimiento personal y en el desarrollo de nuestros clientes.
Somos un equipo de expertos en pensar colaborando libremente, buscando incansablemente trascender personal y profesionalmente.
Nuestra firma se distingue por estar conformada por asesores independientes que provienen de diferentes disciplinas, tipos de empresas y organizaciones; característica que nos fortalece al lograr integrar experiencias multifuncionales, en segmentos y mercados diversos, con toda la razón y fundamentos necesarios así como con toda la creatividad para generar nuevas ideas, nuevas oportunidades.
Doralis Herrera Heras
doralishh@asimetagraf.com Tel: (442) 161-2784 x: 107Ms Herrera has been working with asimetagraf for the past 11 years, 7 of them as Project manager and since 2017 as equal partner. Marketing and finance expert. Has a degree in Marketing from the Instituto Tecnológico de Estudios Superiors de Monterrey, (ITESM). Queretaro Campus and worked on Finance Planning at MARS for a couple of years.
Her expertise includes deep knowledge of social media marketing. 100% Spanish – English bilingual.
As Co-Owner and Director, also leader at the California peaches, nectarines and plums’ market representation in Mexico and the American Sweet Potato representation. Her experience at Financial Planning at MARS have her the wide view over the budget planning and performance throughout a multi-million dollar operation including the Key performance metrics. Her development within asimetagraf has given her a wide experience in the FMCG multinational companies such as Kellogg, Heinz, Dawn, Bimbo in different areas including financial planning, marketing, strategic communication and market research.
Federico Hernández Ruiz
federico@asimetagraf.com Tel: (442) 161-2784 x: 101Mr. Hernandez-Ruiz is a marketing and communication expert, specialized in brand, retail and unique shopper experiences, with a degree in Graphic Design from the Universidad del Nuevo Mundo (UNUM) 1991. Holding studies in Innovation, Design Thinking, and Managerial Economics. 100% Spanish – English bilingual.
Mr. Hernández-Ruiz has a long career with over 26 years as leader of his own business. Has been the Director of the California peaches, nectarines and plums market representation in Mexico since 2013 and the American Sweet Potato representative, also in Mexico since 2018. From 2017 partnered with Doralis Herrera with equal shares and responsibilities over the operation gaining performance and productivity. For the past 10 years, has collaborated with a diverse group of senior consultants and consumer goods’ experts and have been involved in food projects that range from candy, pet food, bread, cereal and fish brands. The category mix has given Mr. Hernandez the opportunity to understand Mexico’s consumption needs, behaviors and most of all, products and brands consumer approaches resulting in a wider scope of solutions.
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