Shaggy
Shaggy is a brand with massive volume and a real presence in the traditional retail channel.
That was the challenge: to bring order without breaking what works, to evolve without causing confusion, to dignify without becoming elitist.
Brand identity, strategic branding and visual language.
In value brands, the most common mistake is believing that a low price justifies visual clutter, message overload, or loss of identity. That erodes trust. And trust drives repeat purchases.
Our job wasn’t to “beautify” the packaging. It was to give structure to an everyday promise: to feed well, at a fair price, with no deception.
We studied the social context, the real point of sale, the purchasing rhythm, and the quiet emotional bond between people and their dogs. From there, we built a system that is clear, direct, and honest—capable of handling high volume without losing meaning.
Today, Shaggy looks better because it is better understood. And it is better understood because it reflects the real lives of those who choose it.
We are constantly accepting inquires for new projects. Please be in touch for future collaboration.