Last updated: January 19, 2026

1) Identity of the Data Controller

Federico Hernández Ruiz, Individual with Business Activities (Persona Física con Actividad Empresarial), hereinafter “asimetagraf,” is responsible for the processing of the personal data it collects.

Tax ID (RFC): HERF671216RQ1
Registered tax address: Misión de San Agustín #7, Col. Misiones, Naucalpan, State of Mexico, Mexico. ZIP 53140.
Office / address for privacy requests and notices: Capulines 101A-2, El Pinar Jurica, Querétaro, Qro., Mexico. ZIP 76100.
Privacy email: [email protected]

2) Personal data we collect

Depending on the channel and interaction, we may collect:

Identification and contact data: name, company, job title, email, phone number, city/country.

Billing data (if applicable): RFC, legal name/company name, tax address, CFDI invoice usage, and the data required to issue invoices/receipts.

Browsing data: IP address, browser type, pages visited, cookies/identifiers.

Project/operational data: messages, briefs, files, and materials you share for coordination and service delivery.

Sensitive data: asimetagraf does not request sensitive personal data. If exceptionally required, we will request the corresponding express consent.

3) Purposes of processing

Primary purposes (necessary):

To respond to contact requests, diagnosis/assessment, quotes, or service engagement.

To manage relationships with clients and vendors.

To administer projects (communication, deliverables, access, coordination).

Billing, collections, and compliance with legal/tax obligations.

Security and internal control (prevention of abuse, fraud, or unauthorized access).

Secondary purposes (optional):

Sending content, newsletters, invitations, success stories/case studies, and commercial communications.

Satisfaction surveys and service improvement.

Analytics to improve website experience and campaigns.

If you do not want your data used for secondary purposes, you may request it at any time via the privacy email.

4) Legal basis and consent

We process personal data in accordance with applicable Mexican law. When consent is required, it will be deemed granted through website forms, messages (email/WhatsApp), acceptance of notices within contact/automation platforms, and equivalent mechanisms.

5) Data transfers

We do not sell your data. Your data may be shared only as necessary to fulfill the purposes described with:

Technology providers (e.g., CRM/automation, hosting, analytics, WhatsApp/messaging, cloud storage).

Administrative providers (billing/accounting).

Competent authorities when legally required.

International transfers: some providers may process or store data outside Mexico. In such cases, we seek reasonable security measures and provider agreements to protect personal data.

6) Means to limit use or disclosure

You may request to limit the use/disclosure of your data (for example, to stop receiving commercial communications) by writing to the privacy email. Where applicable, you may also use an “unsubscribe” mechanism.

7) ARCO Rights

You may exercise your rights of Access, Rectification, Cancellation, or Opposition (ARCO) by sending a request to the privacy email including:

Data subject’s name and a means to respond.

The right you wish to exercise and a clear description of your request.

Official identification (or proof of representation, if applicable).

8) Revocation of consent

You may revoke your consent (when applicable) by sending a request to the privacy email. Please note that certain primary purposes may be necessary to maintain a contractual/operational relationship.

9) Cookies and tracking technologies

The website may use cookies and similar technologies for functionality, analytics, and, where applicable, marketing. You can disable cookies in your browser; some features may be affected.

10) Security and retention

We implement reasonable measures to protect personal data. We retain information for as long as necessary to fulfill purposes and legal/contractual obligations; afterward, data is deleted or anonymized when possible.

11) Changes to this Notice

This Notice may be updated. Any changes will be posted on this same page, including the updated date.