Calmex

Calmex Calmex is a company with a story that begins in 1920.vIt didn’t need to look “new.” It needed to rediscover itself. When a consumer brand loses connection with its origins, the signs are clear: flashier packaging, more investment in trade promotion, more noise… and less real loyalty. Brand identity, strategic branding and visual language. […]

Shaggy

Shaggy Shaggy is a brand with massive volume and a real presence in the traditional retail channel. That was the challenge: to bring order without breaking what works, to evolve without causing confusion, to dignify without becoming elitist. Brand identity, strategic branding and visual language. In value brands, the most common mistake is believing that […]

Felicat

Felicat The world of cats calls for a different perspective. More subtle. More respectful. More mindful. Felicat was born from the understanding that cats aren’t meant to be controlled—they’re meant to be accompanied. And that those who live with them seek brands that truly understand this intimate, calm connection. Brand identity, strategic branding and visual […]

Grateful

Grateful Grateful isn’t just dog food.It’s a brand that lives at the heart of the family. The challenge wasn’t to change for the sake of change, or to “modernize” under market pressure. It was to make visible a bond that already existed—without exaggerating it or making it trivial. Brand identity, strategic branding and visual language. […]