Grateful
Grateful isn’t just dog food.
It’s a brand that lives at the heart of the family.
The challenge wasn’t to change for the sake of change, or to “modernize” under market pressure. It was to make visible a bond that already existed—without exaggerating it or making it trivial.
Brand identity, strategic branding and visual language.
At Asimetagraf, we approached Grateful with a clear premise: if the packaging doesn’t convey care, closeness, and trust, the promise breaks before the bag is even opened.
We designed a system that organizes information, highlights what matters most, and leaves space for what’s essential: the bond between people and their dogs.
The result is a brand that doesn’t shout its benefits— it supports them.
Today, Grateful is easily recognized on the shelf because it speaks the language of those who live with pets as part of their daily lives.
We are constantly accepting inquires for new projects. Please be in touch for future collaboration.
