Asimetagraf is a Mexico-based strategic marketing and branding consultancy that specializes in demand generation, market development, and cultural translation for U.S. agricultural associations, turning American agricultural commodities into culturally relevant, high-impact brands with measurable results.
We transform U.S. agricultural commodities into living brands
For over a decade, we have built bridges between American origin and Mexican relevance.
Who we are
For over 10 years representing U.S. agricultural associations through USDA/FAS MAP & FMD programs, we design and execute integrated marketing strategies that stimulate lasting demand in Mexico’s dynamic food industry.
We don’t just promote products — we create movements that connect origin, culture, and opportunity.
Our expertise
representing U.S. agricultural associations
Demand generation
market development
Integrated B2B and B2C efforts drive long-term, sustainable growth.
Trade
marketing
Distributor growth, training, sampling, activations and trade show support in MX.
Consumer
marketing
Digital storytelling, influencers, PR and product-focused content creation .
Cultural
intelligence
We translate American quality and heritage into Mexican cultural relevance.
USDA/FAS
Alignment & Compliance
MAP/FMD reporting, accurate documentation and coordination with USDA/FAS offices MX
Success stories
Impactful outcomes from real partnerships
California Stone Fruit
– CFFA
10+ years representing California peaches, plums, and nectarines. Achieved 55% export growth (2013–2023).
U.S. Tart Cherries
– CMI
Increased awareness from 0% to 39% and trial to 38% among trade professionals.
American Sweet Potato
Marketing Institute – ASPMI
Strategic trade and consumer programs for long-term adoption.